Chiropractic Telemarketing News: Texas DC & Doing More For ‘Real’ Online Marketing

accident-referral-networkLots of professional chiropractors who get the best results in new patient traffic and web readership experiment with presenting compelling content in a lot of different and inspiring ways. A big part of representing a practice well online involves writing unique, relatable content, but there’s also the challenge around building out these projects so that they get the kinds of prominence and visibility they deserve.

Some practices tend to go in a direction that, frankly, is pretty ill-advised. Thinking that they can rely on primitive Google algorithms and standards of the past, practices may sink a lot of effort into SEO keyword stuffing in order to try to get visibility for a web site. In today’s more monitored and restricted environment, and in a digital venue where readers care a lot about what they read, these kinds of efforts are more likely to land a chiropractic office in hot water than they are to actually attract a lot of good genuine web traffic.

Marketing Online Content Another Way

Instead of keyword stuffing and other kinds of dubious search engine practices, chiropractors can build organic marketing campaigns around the genuine resources that they offer to their communities. For example, here is a recent press release that details what’s on offer at the Patzer chiropractic web site, a site representing a multi-doctor practice in Austin, Texas. We’ve reported on this site before, partly because it does get good visibility, but also because it embodies some of the principles that a lot of chiropractic marketing people can learn from. (side point: take a look at the great video on the press release page where Dr. Pinkerton addresses a live audience!)

Although the press release doesn’t provide a very clear link to what it’s talking about in terms of new resources, a quick look at the Patzer chiropractic blog shows that Dr. Julia Pinkerton is indeed authoring new and unique content about pregnancy and motherhood that is helping the practice to serve that large demographic of patients who have become pregnant or may become pregnant soon. Chiropractic services for pregnancy is a major part of the chiropractic field, and practices do well to offer specific services related to pregnancy, and to do the kinds of pregnancy education present on the Patzer web site.

Presenting Content Clearly

On the blog, Dr. Pinkerton presents a lot of first-person “I” narratives around the issues of treating pregnant women as a chiropractor. There is also a thumbnail picture above each post to show that Dr. Pinkerton is the one authoring and presenting content. This is important in these kinds of efforts, so that web readers know who is talking to them and how they relate to a practice.

Adding Chiropractic Telemarketing Services

So what else can doctors do to add to genuine, unique marketing content? Many practices have chosen to go with the Accident Referral Network, a third-party Chiropractic Telemarketing support business that helps doctors to get the kind of new patient traffic that they need. We create high-design, custom campaigns that help doctors to thrive anywhere they practice, working along with the great results generated by a hard-working in-house staff.

YOUR TEXAS CHIROPRACTIC TELEMARKETING OPTIONS:

Personal Injury Telemarketing Texas

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Chiropractic Telemarketing Texas